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Introducing India’s First Collect-able Charm Bracelets

In line with the rapid shift in the mindset of millennial to create personalized experiences, Talisman is the new language of fashion jewelry. The brand has launched this year with its online portal ​​, which features an exciting ensemble of charm bracelets, stack-able rings and everyday earrings – all set in 925 Sterling Silver​ and studded with ​natural gemstones​. 

Talisman is inspired by the concept of the ​protective lucky charm​. The home-grown brand plays with the idea that every piece has a personal story that its wearer can associate with. Users can select from a wide variety of ​love, friendship, tradition or astrological charms and stack them on bracelets to express their personality. The best part is that Talisman’s bracelets hold the promise of limitless combinations. From the delicacy of a single charm to the generosity of a multiple charms, there are infinite possibilities for the user to discover.

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“We understand that a bracelet is a not just a piece of jewelry but rather a symbol to celebrate life’s special moments. Indian women have traditionally always worn bracelets or bangles as a cherished adornment that becomes an extension of who they are. Talisman was born out of our desire to revamp the fashion jewelry landscape and introduce personalized bracelets within the Indian market. Our brand is about strong design and giving you a sign of recognition”.

The current charms collection is available in 925 Sterling Silver – featuring white, yellow or rose gold polish or set with natural gemstones starting from ​INR 1999/-. Bracelets are available in classic silver or leather starting from ​INR 2199/-. Delicate earrings and stack-able rings round out the collection. All products are delivered and packaged in handcrafted boxes suitable for gifting.

About Talisman: Talisman is the brainchild of the team behind the award-winning jewelry group GEM India Exports, which has over 30 years of experience in designing and manufacturing high-end jewelry pieces. Acknowledged for its innovation in production and process efficiency, GEM India Exports has an ever-growing global presence and currently services luxury retail outlets worldwide. The company’s HQ is in Jaipur, India.